Awesome Album Design Skills


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Want to wow your clients and bring in more money?
Now how about doing all of that, easily?
“I’ve always known that Photoshop was not the ideal tool for creating albums and other publications, but I didn’t think I had the time to learn another way. Lauren’s tutorials, however, were so thorough, well laid out, and enjoyable—I was giddy seeing what I could do for my clients and finding ways to do these things 100x more efficiently. Oh, and that little tip on pre-designing…best thing I’ve done for my album sales in a long time.” – Michele Anderson,


Hi there! I’m Lauren – a passionate photographer and head ninja here at Photography Concentrate. I teach photography to more than 100,000 people every month. And I’ve spent the past 5 years helping photographers learn in only a few hours what normally takes people years.

Ask a successful portrait or wedding photographer what the big profit-maker in their business is, and you know what they’ll say?

“Albums,” they’ll whisper. “The secret is in the albums.”

Albums can be the oh-so-delicious icing on the photo session cake. In almost no time, using photos you have to process anyway, you can create a product that thrills your clients and brings in profits of hundreds, even thousands, of dollars – if you know what you’re doing.

But that’s the hard part: Knowing what you’re doing.

Because to sell albums successfully, you need more than pretty photos. You need know about things like visual storytelling, design software, colour calibration, the print process, pricing, selling and more. And you need to know how to do all of those things fast so you can keep your prices here on Earth, where your clients live.

Learning all of that and coming up with a system that works – it takes tons of time and trial and error if you do it alone.

There needs to be a better way for photographers to learn about albums.

That’s why I’ve created Awesome Album Design Skills, a multi-media tutorial where I’ll teach you how to create incredible custom albums using the industry leading design program – in 20 minutes or less! You’ll be a design pro who knows all the time-saving tricks. Plus, I’ll also teach you the business of albums – picking a print company, pricing your products (down to the dollar!), sales techniques, and more!

Best of all, you’re going to actually enjoy this! Awesome Album Design Skills is fun and totally accessible – you’ll want to keep learning. Whether you’re new to albums or a pro looking to boost profits and shave design time, you’re going to get so much out of this – in just a few hours!

Are you ready to take your business to the next level? Let’s go!



Why You Need to Be Offering Albums

At this point you might be thinking: “Albums sound like a lot of work – why bother??”

In a minute, I’ll show you how super duper easy albums can be.

But first – why bother? It’s simple.

Your clients came to you because they wanted photos. And people like to look at those photos – especially photos they’ve paid a lot of money for – in hard copy. Scrolling through digital files of your wedding day on your computer just isn’t a great experience.

So what happens when you don’t offer albums? You’ll lose business, as potential clients choose to book a photographer who does offer them. As for the clients who do book you and want an album, well – they either don’t get what they want OR they take the digital files from your session and make an album themselves. And that’s risky.

Because your clients don’t know nearly as much about albums as you do. They may use a poor quality printer for lack of options. They may not know how to choose a great typeface or lay out the images well. And they may even make serious edits to those images!

You want to preserve your vision and your work, right? And when your client is passing your images around to family and friends – potential future clients – don’t you want them to have a beautiful product that they’re excited to show and that presents your work in the best way possible? Then what you need to do is make the album yourself.

Now, here’s the good news: It doesn’t have to be hard. In fact, it can be fast and easy to create albums that wow your clients, honor your work, and bring in great profits.

Let’s see how it’s done.

Learning Steps v2

Step 1: Learn to create amazing albums at lightning speed.

When it comes to creating albums, there’s no time to waste on clunky design programs that make it hard to do exactly what you want.

That’s why I’m going to teach you to use Adobe InDesign.

InDesign is the industry leading publishing software, meaning it was made to build things like books (that’s what albums are!) without giving you a headache. All those things you need to be able to do – like perfectly align images, experiment with text, colours and layouts, and check your album for mistakes – InDesign lets you do them quickly and easily.

Plus (Photoshop users take note!), it’s non-destructive, meaning you won’t damage the quality of your images when you adjust their size. That’s going to save you time, and prevent you from making costly errors, like printing low quality shots.

In this tutorial, I’ll give you a video crash course in InDesign, showing you exactly which tools to use to create great albums that fit your printer’s guidelines perfectly.

Flowers Trio

I’ll also show you tons of tips and shortcuts that make it even easier to put together a beautiful, custom album and get it out the door.

When you’re done the videos, you’ll be able to create albums that are unique to your brand and your client. Your work will stand out from all those other photographers who use template programs. And, super-bonus, you’ll have design skills that you’ll be able to use in a ton of other situations. Those techniques you used to create albums – you can use them to design your own marketing materials, client PDFs, custom products like holiday cards and collages, blog layouts, and on and on and on!

Check out this FREE sample video!

Here’s one complete video from the tutorial, so you can see what the videos are all about, and just how much you’ll learn in only a few minutes. You’ll get dozens more of these in the tutorial!

Step 2: Learn the business of selling albums, and start bringing in serious profits!

Here’s a secret: Even the most beautiful albums don’t sell themselves. That’s your job. And unless you’re happy leaving your sales up to chance, you need to know what you’re doing.

In this tutorial, I’ll share my secrets to making the sales process simple and effective.

I’ll tell you exactly when to pitch the album. See, a lot of photographers think you should tell your clients about albums at the final sales meeting.

Deadly move. By the time your clients show up to that meeting, the magic of the shoot has faded and they’re starting to worry about money. Springing an expensive purchase on them at that moment is going to get them downright scared. They’ll close up, and your sales will suffer.

You need to introduce albums the first time you send them details about your sessions (usually when they request pricing information and availability). And you need to get them excited, that day, to see their story in print. When sales day rolls around, not only will they be mentally prepared to see albums, but they’ll be super eager to see how their story will look in print. That anticipation will help keep the magic alive, and increase your chance of a serious sale.

So how do you build all of that excitement? By communicating the benefits.

In this tutorial, I’ll show you how to communicate the benefits of the album and exactly who to communicate them to. I’ll teach you about the sales-boosting power of sample albums, showing you what to look for in your samples and how to choose an album provider that’s going to suit your clients and your brand. I’ll show you exactly what to consider when you price your albums, including the things most photographers forget – you’ll get the formula for ensuring you make a great profit with every sale.

Plus, you’ll find out about the amazing effectiveness of ‘pre-designing’, and so much more!


Here’s what you’ll learn in this tutorial:

Everything you need to know about albums (including how to sell them!):

  • The essential parts of an album, like pages, spreads, gutters and margins.
  • The different types of albums you can choose from, with the major pros and cons of each.
  • How to choose an album company that fits your brand and works hard for you!
  • The exact formula for figuring out how to price your albums and make a fair profit. If you don’t know this stuff, you may actually be losing money every time you sell one.
  • How to make the process of selling albums easier and more enjoyable – for everyone. Stop dreading client meetings!

Album Anatomy

Get a crash course in InDesign and start creating beautiful albums, quickly.

  • Know which essential tools to use, and how to use them.
  • Learn how to set up your album to your printer’s specifications (and never have to do it again!).
  • Discover the fastest ways to add, resize and perfectly align photos. We’re talking seconds.
  • Get the simple way to create beautiful layouts that you’ll set up once, and use time and again. (This is a HUGE!)
  • Get time-saving tools like presets, workspaces and a shortcuts cheatsheet. Design albums at warp speed and get back hours of your life!


Learn the basics of graphic design & typography, and take your albums to the next level. 

  • Learn the 5 basic principles of graphic design and how to apply them to your albums.
  • Discover how to ‘shoot for the album’, including specific shots to get that make it easy to build an album that tells a story (clients love this!).
  • Get tips to help overcome designers block and find inspiration without copying.
  • See how to add coloured backgrounds and strokes, and change them the fast way.
  • Learn typography basics – typefaces, typestyles, kerning, leading and more – and how to use InDesign to add stunning custom text to your albums.

Shooting for the Album

Make the proofing process totally painless.

  • “Pre-designing” is going to change your business. Learn what it is and how to do it.
  • Learn how to create album galleries that your clients can share with their friends (free marketing!).
  • Find out how and when to use PDFs and JPEGs for proofing.
  • Get a workflow that’ll make it easy to incorporate client edits (and save yourself major headaches).

Become a prep-for-print pro.

  • Learn to use the simple tool that’ll save you from costly printing mistakes, like blank pages, duplicate images, and pixely photos.
  • Learn how to save your files so that they’re easy to work with years down the road – so long, lost images and broken links!
  • Find out exactly when to do your retouching, and how to bring those images back into InDesign easily.
  • Learn the basics of color calibration (it won’t be scary), so that you can be confident your album coloring will be spot-on.

Plus a whole lot more!!!

…You get all of this, for only $79.95!



Check out what other photographers are saying:
Just wanted to write a note about the InDesign Album tutorials. I. LOVE. THEM. I designed my first album in InDesign yesterday and my clients love it! It would’ve taken me MONTHS to figure out all of that information for myself, and so thank from the bottom of my heart for helping to create my first album from start to finish in only a few hours. You rock!” – Amy Hoogstad,


I purchased and downloaded Awesome Album Design Skills, and although I consider myself an expert in the field (having taught several album design seminars myself), I still discovered lots of great advice and technical know-how. Lauren’s down-to-earth, no-nonsense approach to explaining the complicated world of Adobe InDesign was refreshing and extremely educational. She not only has a solid understanding of the software, but also has the ability to decipher between what is important to us as photographers designing an album and what isn’t – no use in learning all these great tools if we aren’t going to use them, right?

Lauren was clear, concise, and very well-spoken in her technical explanations of every step of the album-design process with InDesign. I would recommend this tutorial to any professional photographer – whether you have never heard of Adobe InDesign and want to get started with it, or whether you are like me, and are very comfortable with the software, but want to dig a bit deeper and see a different perspective. ” – Bryan Caporicci, Craftsman of Photographic Arts & Educator,


Thanks so much for making this tutorial. It saved my butt this year! So good. Totally streamlined my album workflow. Love in my heart for you! And I don’t hate albums anymore… :)”– Lillian Patz,

Bridal Party

My 100% Risk-Free 60-Day Money-Back Guarantee

Buying something without seeing it first can be scary, we know. That’s why we offer a risk-free 60-DAY money-back guarantee . Try Awesome Album Design Skills for a full 60 days, and if you don’t feel like you can create and sell awesome albums, you’ll get 100% of your money back. Just email me at and I’ll refund your money personally. No questions asked. You keep the videos and the PDFs. I’m confident that you’re going to love this tutorial.

Guarantee Web - v.1

SWEET BONUS!!: Follow along as I design a custom album from scratch! (A $15 Value – FREE!)

When you buy this tutorial, you’re also going to get a bonus video full of design tips! You’ll see me design a custom 15-spread album from start to finish in minutes and learn my design secrets: what images I choose and why, where I look for inspiration, how I incorporate black and white shots, and more.


Here’s everything you get:

This multi-media tutorial gives you everything you need to know to create beautiful albums, market them to your clients, and make more money in the process. You’ll learn it all in just a few hours! Here’s what comes with your copy:

  • 4.5 hours of simple, easy-to-follow videos and screencasts that teach you everything you need to know about creating an album in Adobe InDesign, from setup to sharing it with clients to printing (and a whole lot more!).
  • A 63-page Album Design Field Guide that goes deeper into the world of albums and teaches you essentials like how to choose a good album company, how to price your albums (down to the dollar!), and strategies to make sure your albums sell.
  • An InDesign shortcut cheatsheet. Get all the shortcuts that’ll help you design albums at lightning speed, both for Macs and PCs. You’re going to save HOURS of your life once you start using these!
  • A Read-Me-First guide that’ll help you get the most out of your tutorial. You’ll be able to skip ahead to (and review) the information you need the most!
  • An Update Guide that’ll help you get the most out of this tutorial, whether you’re using InDesign CS5 or InDesign Creative Cloud!
  • Easy-to-understand language that’s fun! Watching the videos and reading the PDFs will feel like you’re chatting with your friendly, helpful photographer friend (that’s me!).
  • Information broken up into bite-sized bits , so that you can be learning even when you have only 5 minutes.
  • SWEET BONUS: You’ll also get a bonus video where you’ll see me create a custom album, from scratch. This one’s full of extra design tips, too!

You’ll get all of that, and in just a few hours, you’ll be building incredible albums that win your clients’ hearts and bring in serious profits, with hardly any effort on your part. Seriously. You’re going to be a design whiz who understands the value of albums and knows how to sell them.

Sample Pages v.2

This tutorial comes in a digital download format (a zip file). The Album Design Field Guide and Read-Me-First Guide are .pdf files that can be easily viewed on your PC, Mac or iPad. The videos come as .mov files that will play on a Mac or PC. Once they’re on your computer, all of the files can be viewed offline, anytime. And they’re yours to keep – forever! Re-read and re-watch them as many times as you’d like to make sure all of that knowledge really sticks!

…You get all of this, for only $79.95!


Is Awesome Album Design Skills For Me?

First up, do you offer (or want to offer) albums? Great! Now, do you want to make those albums shine, with less effort and more profit? Then read on!

Does this tutorial suit my skill level? I want to make it easy for any photographer to offer amazing albums and take home a profit. So I’ve designed this tutorial to teach to all levels. I start with the very basics and build from there, sharing tips and techniques that have benefitted people with years of album experience, in a way that’s totally accessible to folks who are brand new too! I’m confident that you’re going to be equipped with the skills to seriously improve your album game, no matter what your skill level.

How long does it take? I don’t have a lot of time to learn a new program! Finding time to pick up new skills is tough, I know. That’s why I’ve boiled this tutorial down to the essentials, so that you get everything you need in just a few hours. And I’ve kept each video short (most are under 5 minutes!) so that you can pick up serious skills, even on your coffee break. But here’s the biggest thing: Once you’ve gone through this tutorial, you’re going to start saving serious time. Imagine what you could do with a few extra hours every time you create an album.

I design albums with a different program. Why should I switch to InDesign? InDesign was made for this stuff. It’s super-fast, intuitive, non-destructive, and lets you experiment with colors, layouts, text and illustration, easily. You’ll be creating albums that stand out from the crowd at lightning speed. More than that, knowing how to use InDesign is a real skill that will let you create stellar blog layouts, guest books, cards, marketing materials and so much more. Try that with one of those pricey album-specific programs!

Is it worth the investment? For the cost of dinner out, you’ll cut your design hours, boost your album profits, and learn an easy way to market your business for free. That’s three ways this tutorial is going to pay for itself, fast. And hey, don’t forget: this tutorial is yours to try for a full 60 days. If you aren’t confident that you’ve improved your album design skills, you’ll get 100% of your money back!

Pink and Blue v.2

Stop Losing Time and Money – Today!
AWESOME InDesign tutorials… holy smokes, I was sure missing the boat on that one! I’ve cut my design hours from 6 to 1 thanks to you! So thank you a million times over!” – Lindsay Nichols,


When I got started in portraits and weddings, I realized pretty quickly that I needed to offer albums to be competitive. And man, was I excited to learn!

There were so many people out there doing it, I figured it would be easy to find out what I needed to know and start creating awesome products that sold at a profit…right?

Wrong. It took me years before I finally pieced everything together. I was stuck reading entire textbooks, just to figure out how to pick a font, or determine which InDesign tools were relevant to me. And there was a ton of stressful trial-and-error, especially when it came to actually selling the albums. I must have lost so much time and money (and sleep) as I struggled to figure out things the hard way.

Now you can skip the stress (and the lost time and profits) and get awesome album design skills, the fun way. By this time tomorrow, you’ll have the knowledge to design and sell amazing albums that are actually enjoyable (and easy!) to make.

How do you want to feel, when you sit down to your next client meeting? Worried about the hours you’ve sunk into a product you’re not sure you can sell? Or confident that you can produce a beautiful album in a flash that will wow your clients?

What opportunities will you finally be able to pursue, once you’ve freed up hours of your time and boosted your profits?

And what will you be missing out on, if you keep spending hours at your computer designing the hard way, or if you keep losing sales? What will pass you by?


Get this tutorial. Watch the videos and follow along in InDesign. Read the PDFs and start figuring out what’s going to work for you and your brand. Then get ready to transform your business. It’s going to be awesome!


– Lauren Lim, and the rest of the team at Photography Concentrate

P.S. Remember I made this a no-brainer for you. You get a full 60 days to try Awesome Album Design Skills, so there is zero risk for you. If you aren’t totally and completely satisfied, get 100% of your money back. No questions asked. Get it now and start creating more powerful photos today!




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