"I was giddy seeing what I could do for my clients and finding ways to do these things 100x more efficiently. Oh, and that little tip on pre-designing...best thing I've done for my album sales in a long time."
Michele Anderson, www.pinkletoes.com
Ask a successful portrait or wedding photographer what the big profit-maker in their business is, and you know what they’ll say?
“Albums,” they’ll whisper. “The secret is in the albums.”
Albums can be the oh-so-delicious icing on the photo session cake. In almost no time, using photos you have to process anyway, you can create a product that thrills your clients and brings in profits of hundreds, even thousands, of dollars – if you know what you’re doing.
But that’s the hard part: Knowing what you’re doing.
Because to sell albums successfully, you need more than pretty photos. You need know about things like visual storytelling, design software, colour calibration, the print process, pricing, selling and more. And you need to know how to do all of those things fast so you can keep your prices here on Earth, where your clients live.
Learning all of that and coming up with a system that works – it takes tons of time and trial and error if you do it alone.
There needs to be a better way for photographers to learn about albums.
That’s why I’ve created Awesome Album Design Skills, a multi-media tutorial where I’ll teach you how to create incredible custom albums using the industry leading design program - Adobe InDesign – in 20 minutes or less! You’ll be a design pro who knows all the time-saving tricks. Plus, I’ll also teach you the business of albums – picking a print company, pricing your products (down to the dollar!), sales techniques, and more!
Best of all, you’re going to actually enjoy this! Awesome Album Design Skills is fun and totally accessible – you’ll want to keep learning. Whether you’re new to albums or a pro looking to boost profits and shave design time, you’re going to get so much out of this – in just a few hours!
Are you ready to take your business to the next level? Let’s go!
Check out this video to meet Lauren, the author of this tutorial, and learn more about how Awesome Album Design Skills can help you create stunning albums in InDesign® and sell them at a great profit!
Buckle up, friend! With Awesome Album Design Skills, you're going to...
From setting up your document to prepping for print, and everything in between. You'll be able to make beautiful books from scratch easily, even if you're a totally newbie!
I'll teach you design fundamentals, so you can create unique albums that suit your style. Your new skill set is going to make your work stand out from the crowd!
I'll hook you up with tons of easy-to-implement selling tips that'll make the process more comfortable for you and your clients. Get ready for a big boost in sales!
I'll show you how to shave serious time off the design process. You'll be able to design a totally custom album that sells for thousands of dollars in as little as 20 minutes.
Watch and read on your Mac, PC or iPad, anytime, anywhere – no internet connection needed after download!
The tutorial is yours to keep – forever! Open it up whenever you need a refresher and keep your album skills way ahead of the pack. You'll be known for your sweet albums!
At this point you might be thinking: “Albums sound like a lot of work – why bother??”
In a minute, I’ll show you how super duper easy albums can be.
But first – why bother? It’s simple.
Your clients came to you because they wanted photos. And people like to look at those photos – especially photos they’ve paid a lot of money for – in hard copy. Scrolling through digital files of your wedding day on your computer just isn’t a great experience.
So what happens when you don’t offer albums? You’ll lose business, as potential clients choose to book a photographer who does offer them. As for the clients who do book you and want an album, well – they either don’t get what they want OR they take the digital files from your session and make an album themselves. And that’s risky.
Because your clients don’t know nearly as much about albums as you do. They may use a poor quality printer for lack of options. They may not know how to choose a great typeface or lay out the images well. And they may even make serious edits to those images!
You want to preserve your vision and your work, right? And when your client is passing your images around to family and friends – potential future clients – don’t you want them to have a beautiful product that they’re excited to show and that presents your work in the best way possible? Then what you need to do is make the album yourself.
Now, here’s the good news: It doesn’t have to be hard. In fact, it can be fast and easy to create albums that wow your clients, honor your work, and bring in great profits.
Let’s see how it’s done.
When it comes to creating albums, there’s no time to waste on clunky design programs that make it hard to do exactly what you want.
That’s why I’m going to teach you to use Adobe InDesign®.
InDesign is the industry leading publishing software, meaning it was made to build things like books (that’s what albums are!) without giving you a headache. All those things you need to be able to do – like perfectly align images, experiment with text, colours and layouts, and check your album for mistakes – InDesign lets you do them quickly and easily.
Plus (Photoshop users take note!), it’s non-destructive, meaning you won’t damage the quality of your images when you adjust their size. That’s going to save you time, and prevent you from making costly errors, like printing low quality shots.
In this tutorial, I’ll give you a video crash course in InDesign, showing you exactly which tools to use to create great albums that fit your printer’s guidelines perfectly.
I’ll also show you tons of tips and shortcuts that make it even easier to put together a beautiful, custom album and get it out the door.
When you’re done the videos, you’ll be able to create albums that are unique to your brand and your client. Your work will stand out from all those other photographers who use template programs. And, super-bonus, you’ll have design skills that you’ll be able to use in a ton of other situations.
Those techniques you used to create albums – you can use them to design your own marketing materials, client PDFs, custom products like holiday cards and collages, blog layouts, and on and on and on!
Here’s one complete video from the tutorial, so you can see what the videos are all about, and just how much you’ll learn in only a few minutes. You’ll get dozens more of these in the tutorial!
Here’s a secret: Even the most beautiful albums don’t sell themselves. That’s your job. And unless you’re happy leaving your sales up to chance, you need to know what you’re doing.
In this tutorial, I’ll share my secrets to making the sales process simple and effective.
I’ll tell you exactly when to pitch the album. See, a lot of photographers think you should tell your clients about albums at the final sales meeting.
Deadly move. By the time your clients show up to that meeting, the magic of the shoot has faded and they’re starting to worry about money. Springing an expensive purchase on them at that moment is going to get them downright scared. They’ll close up, and your sales will suffer.
You need to introduce albums the first time you send them details about your sessions (usually when they request pricing information and availability). And you need to get them excited, that day, to see their story in print. When sales day rolls around, not only will they be mentally prepared to see albums, but they’ll be super eager to see how their story will look in print. That anticipation will help keep the magic alive, and increase your chance of a serious sale.
So how do you build all of that excitement? By communicating the benefits.
In this tutorial, I’ll show you how to communicate the benefits of the album and exactly who to communicate them to. I’ll teach you about the sales-boosting power of sample albums, showing you what to look for in your samples and how to choose an album provider that’s going to suit your clients and your brand. I’ll show you exactly what to consider when you price your albums, including the things most photographers forget – you’ll get the formula for ensuring you make a great profit with every sale.
Plus, you’ll find out about the amazing effectiveness of ‘pre-designing’, and so much more!
"I've cut my design hours from 6 to 1 thanks to you! So thank you a million times over!"
Learn everything you need to know about albums (including how to sell them!):
Get an InDesign crash course & start designing quickly:
Learn design essentials that take your album to the next level:
Make the proofing process painless:
Become a prep-for-print pro:
Plus a whole lot more!!!
GET IT NOW FOR US$97
"Thank you so much for making this tutorial. It saved my butt this year! So good. Totally streamlined my album workflow. Love in my heart for you! And I don't hate albums anymore :)"
FOLLOW ALONG AS I DESIGN A
CUSTOM ALBUM FROM SCRATCH
(A $15 VALUE - FREE!)
When you buy this tutorial, you’re also going to get a bonus video full of design tips! You’ll see me design a custom 15-spread album from start to finish in minutes and learn my design secrets: what images I choose and why, where I look for inspiration, how I incorporate black and white shots, and more.
When you pick up a copy of Awesome Album Design Skills, you'll get...
4.5 hours of simple, easy-to-follow videos and screencasts that teach you everything you need to know about creating albums in Adobe InDesign®, from setup to sharing it with client to printing (and a whole lot more!).
A 63-page Album Design Field Guide that goes deeper into the world of albums and teaches you essentials, like how to choose a supplier, how to price your albums (down to the dollar!), and selling tips. PLUS get an Update Guide that helps you get the most out of this tutorial, whether you're using InDesign CS5 or InDesign Creative Cloud!
Get all the shortcuts that’ll help you design albums at lightning speed, both for Macs and PCs. You’re going to save HOURS of your life once you start using these!
You’ll also get a bonus video where you’ll see me create a custom album, from scratch. This one’s full of extra design tips, too!
This tutorial comes in a digital download format (a zip file). The Album Design Field Guide is a .pdf file that can be easily viewed on your PC, Mac or iPad. The videos come as .mov files that will play on a Mac or PC. Once they’re on your computer, all of the files can be viewed offline, anytime. And they’re yours to keep – forever! Re-read and re-watch them as many times as you’d like to make sure all of that knowledge really sticks!
LEARN THE ART & BUSINESS OF ALBUM DESIGN
Get the entire tutorial, including the videos, user's guides and worksheets, for only US$97, and be on your way to better images for life!
...And start creating stunning albums!
"Incredibly well done, helpful and wonderful to refer back to when I forget something. I learned everything I need to know to put gorgeous albums together for my clients."
When I got started in portraits and weddings, I realized pretty quickly that I needed to offer albums to be competitive. And man, was I excited to learn!
There were so many people out there doing it, I figured it would be easy to find out what I needed to know and start creating awesome products that sold at a profit…right?
Wrong. It took me years before I finally pieced everything together. I was stuck reading entire textbooks, just to figure out how to pick a font, or determine which InDesign tools were relevant to me. And there was a ton of stressful trial-and-error, especially when it came to actually selling the albums. I must have lost so much time and money (and sleep) as I struggled to figure out things the hard way.
Now you can skip the stress (and the lost time and profits) and get awesome album design skills, the fun way. By this time tomorrow, you’ll have the knowledge to design and sell amazing albums that are actually enjoyable (and easy!) to make.
How do you want to feel, when you sit down to your next client meeting? Worried about the hours you’ve sunk into a product you’re not sure you can sell? Or confident that you can produce a beautiful album in a flash that will wow your clients?
What opportunities will you finally be able to pursue, once you’ve freed up hours of your time and boosted your profits?
And what will you be missing out on, if you keep spending hours at your computer designing the hard way, or if you keep losing sales? What will pass you by?
HERE’S THE PLAN:
Get this tutorial. Watch the videos and follow along in InDesign. Read the PDFs and start figuring out what’s going to work for you and your brand. Then get ready to transform your business. It’s going to be awesome!
Head Ninja, Photography Concentrate
Send this to a friend