"Light makes photography. Embrace light. Admire it. Love it. But above all, know light. Know it for all you are worth, and you will know the key to photography."
George Eastman, founder of Kodak
As a photographer you need to learn about light. It doesn't matter whether you're a beginner or a professional – light is the most important thing in your photography. Think about it: without light, your photos simply wouldn't exist! In fact, photography literally means “drawing with light”.
It's no secret that light is essential to photography, and so it's no big surprise that learning about it will help you improve.
But what is there to really understand about light?
Well, the more you understand how light works, the better your photos will be. The more you start to see how light affects everything around you, the better your photos will be. The more you know about the different qualities of light, and how they change the look and feel of your scene, the better your photos will be. And the more you practice controlling light, the better your photos will be.
It's simple: You need to understand light if you want to become a better photographer.
But despite being so fundamental, light has actually been a pretty tricky thing to learn...until now!
Get ready, friend! With Fantastic Fundamental Light Skills, you're going to...
Gain a foundational understanding of light that will change the way you see the world.
Develop the skills you need to problem solve any lighting situation, and find the good light hiding everywhere.
Don’t buy another piece of lighting gear before you read this book! When you understand light, you’ll know what you need and what you don’t need.
You can learn light! We demystify the jargon making complex concepts easy to understand. Feel confident that you can master this essential skill!
We cut to the chase, skipping the fluff, and focusing on the info you actually need to know. You'll get skilled super fast, and be able to go use your new skills tomorrow!
Follow along on your Mac, PC or iPad, anytime, anywhere – no internet connection needed after download!It's easy to learn when it's this convenient!
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To give you a sense of why light can give photographers so much grief, we want to share our own experience of trying to learn this fundamental skill. But be warned – it isn't pretty. There's a lot of wasted time, effort and money that happened on our journey to learning light...Read on so you can make sure you avoid these common errors!
Now when we first became interested in photography we completely underestimated how much there is to understand about light (our first big mistake). We figured all we needed was the gear, so we spent thousands of dollars on all the fancy flashes, diffusers, light modifiers, and studio lights (our second big mistake).
After getting all that stuff we realized we had a slight problem - we had no idea how to use it all!
And at this point we made our third big mistake: we skipped learning the fundamentals of light. See, the information available on the basics of light was sparse. And what did exist was super technical. We figured we could get by without it, and instead we focused our attention on trying to memorize different lighting setups.
We spent hundreds of dollars on lighting books, tutorials, and overpriced workshops trying to figure out how to use light in different situations (our fourth big mistake).
And this was huge mistake for one simple reason: there are an infinite number of possible lighting situations and you can’t memorize lighting techniques to suit every single one! As soon as we found ourselves with one factor that was slightly different, we were stuck not knowing what to do, and winding up with light that we didn't like. Memorizing setups just wasn't enough – we needed to learn the fundamentals in order to understand how to adapt to every situation.
In the end we developed our understanding of light through the painful and slow process of trial and error. We spent years struggling to figure out how to get the right light, and wasted thousands of dollars in the process.
Then something happened that completely changed how we looked at light: we sat down to write this tutorial. And in our extensive research we came to not only understand the fundamentals of light, and how essential they are to taking better photos, but we also discovered a huge problem with the way light is being taught...
Most photography education focuses on practical lighting.
You can find countless books, blogs, tutorials, workshops, and classes on how to use your camera flash, or how to use studio lighting, or how to use natural light. It gets more specific though. There are whole courses on just how to use camera flashes for weddings, or how to use studio lights for head shots, or the best way to light a baby's bum, and the list goes on!
This focus on specific situations and practical applications might seem really helpful at first...
The trouble is that unless you already have a fundamental understanding about light, you’re going to find it very difficult to understand why light is working the way it does in all those practical situations. And without that knowledge, you'll have a hard time adapting those skills to different situations. So you'll have to spend more time and money to take a different course, or buy a different book, and struggle through memorizing more settings and setups.
(It's kind of like trying to learn how to do a backflip on a mountain bike without first learning how to peddle. Ouch.)
Unfortunately most lighting courses and books barely spend any time at all on the fundamentals, leaving well-meaning photographers with big gaps in their knowledge.
One of the problems is that a lot of photographers are asking questions like “How do I use my flash?”, “What studio lights do I need?”, or “How do I use natural light?”. And so tons of books, articles, and classes are written on those exact topics.
Less frequently requested is “How do I develop an understanding about light?”, “Why does light look differently in different situations?”, “How does light affect a photo?”, or “How do I describe light?".
But these are the questions that you need to be asking. They're the ones that are the starting point in your life long journey of discovering and loving light.
After spending countless hours researching and studying light, we’ve discovered a much more efficient way to learn this fundamental skill.
Instead of focusing on the practical side of lighting, our guide focuses on the basic theories underlying light. It will teach you the 'why' of the light – why it behaves the way it does, why it looks different in different situations, why it changes when you make certain adjustments, and so on.
Some people aren’t going to like the idea of this guide because it seems counter intuitive. It seems like too much focus on the theory, and not enough on the practice.
However, this guide is going to help you learn about light faster, and develop a deeper foundational understanding of light. Learning the theory is going to help you MORE when you're actually out shooting!
So, full disclosure: this guide will not show you exactly how to operate your flash (on-camera or off-camera). It doesn’t cover the precise placement of studio lights, and we won’t be going through an exhaustive list of the infinite possibilities of how to use natural light.
And at first we were worried about this. A lot of our readers have requested those exact topics, and we love to help. But after learning what we have about light, we feel we would be doing you and your photography a great disservice by making the fundamentals of light a footnote in a practical guide.
We're glad you asked!
This guide is going to help you understand the essentials of light. You'll learn to think more about light, and become more aware of how light affects everything you see. You'll be able to look at a scene, and describe the light, and actually understand why it looks the way it does. And then you'll know all the options you have for controlling and changing it to suit your tastes.
Fantastic Fundamental Light Skills is a starting point for a lifetime of discovering light. It sets you up with the fundamental principles that can be used to explain every single lighting scenario.
That's the wonderful thing about light: whether you're shooting weddings or landscapes; with studio lights, natural light or flashes – light always behaves according to the same basic principles.
And this guide will teach them to you, in the fastest, easiest, and funnest way possible!
"This tutorial is exactly what I needed. After shooting blindly (so it seems) I’ve finally got to a point where I’m ready to understand the different types of light, how light behaves and how I can manipulate it to create the image I see in my mind."
When you pick up Fantastic Fundamental Light Skills, you'll get a beautiful, 125 page eBook that will help you develop a deep understanding of light. This guide will change the way you see the world!
A couple tips: First, don’t underestimate the value of learning the fundamentals of light. This is the stuff you’ll build the rest of your photography career on!
Second, if some of this stuff seems scary, don’t worry! We clearly explain and illustrate even the toughest concepts. We know how important it is for you to really understand this stuff.
Here are some of the concepts you’ll understand after completing this book:
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THE LIGHT SKILLS FIELD GUIDE
(A $15 VALUE - FREE!)
As a sweet bonus, you’ll also get our Field Guide – a printable pocket guide with the most essential light information laid out in an easy-to-follow format. Print it out, fold it up, and slip it in your camera bag or jacket pocket. You’ll never worry about forgetting your favourite tips, tricks and techniques. Sweet!
A beautiful, 125-page eBook that'll turn you into a light ninja! It's packed with over 150 original photos and illustrations so you can see the concepts in action. You'll also get 5 exercises that'll help you understand the information even faster!
This printable pocket guide is packed with essential tips, theories and techniques. Keep it in your bag so you're always ready to find the great light!
You’ll get all of that, and in just one day you’ll have serious light skills. You’ll feel confident that you can understand and use the light in any situation. And you’ll have fun doing it!
This tutorial comes in digital download format (a zip file). The eBook and bonus Field Guide are .pdf files that can be easily viewed on your PC, Mac or iPad. Once they’re on your computer, all of the files can be viewed offline, anytime. And they’re yours to keep – forever! Re-read them as many times as you like, so you can be sure the information really sticks!
This eBook is unique. Let me tell you why...
I want to take a second and share with you why this eBook is different than anything else out there.
What does that all mean for you? Because of our obsession over every detail in this guide (you wouldn't believe the hours and hours of discussion we had about which page goes where and whether each diagram was perfect and every single sentence was easy to understand!), you can be sure that you're getting an extremely high quality educational resource that is guaranteed to be helpful now, and will continue to be a valuable reference in the future!
Is Fantastic Fundamental Light Skills Skills for Me?
By investing in your photography education, you’ll be improving the quality of your images for the rest of your life. Just think of what a lifetime of great photos is worth!
Try Fantastic Fundamental Light Skills for a full 60 Days, and if you don't feel like you have stronger light skills you’ll get 100% of your money back. Just email me directly at email@example.com and I will refund your money personally. No questions asked. You’re going to love this tutorial – I’m that confident.
LEARN TO UNDERSTAND LIGHT
Get the entire tutorial, including the eBook PLUS the Field Guide, for only US$34.95, and be on your way to better images for life!
...And start creating incredible images!
Every photographer needs to understand light. But most of the information out there glosses over the really good stuff – the fundamental principles that can help you unlock the light in every scene you'll ever encounter.
When we discovered these concepts, we were amazed at how it completely transformed the way we saw the world, and the immediate improvement it had on our photos. Talk about the power of knowledge!
And this was after nearly a decade of shooting countless weddings, portraits,and travel photos and feeling like we had a pretty good understanding of light! The problem was that we never really learned the fundamentals, so we only had a very shallow understanding. Sure, we got by, and took great photos. But we were holding ourselves back. We wish we had placed a far greater importance on learning the fundamentals early on. It would have helped us to improve both our photos and our confidence in ourselves. We look back at some of the once-in-a-lifetime shoots we had, and can see just how many amazing photos we missed out on because we didn't fully understand light.
So we knew we had to change things up, and teach light differently. And now, with this guide, you can skip the frustration (and the mistakes, and the regret), and get fundamental light skills the fun and easy way. By this time tomorrow, you’ll have the knowledge you need to understand and explore light like you never imagined!
Photography is an awesome adventure, and learning light is one step on the road to amazing photos.
We want to help you learn all about it, so you can keep moving forward, and discover new and exciting places with your photography.
…HERE’S THE PLAN:
Pick up a copy of this tutorial. Read it. Think about it. Take notes! Then get practicing and putting your new skills into action, and watch as your photos improve by leaps and bounds. It’s going to be incredible!
Lauren & Rob Lim
Head Ninjas, Photography Concentrate
P.S. Remember, I made this a no-brainer for you. You get a full 60 Days to try Fantastic Fundamental Light Skills so there is zero risk for you. If you aren’t totally and completely satisfied, get 100% of your money back. No questions asked. Get it now and start building amazing light skills today!
P.P.S. If you have any further questions about the tutorial, you can email me directly at firstname.lastname@example.org. I’d be happy to help you!
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