For most photographers (especially photographers living in colder parts of the world like Canada!) the portrait and wedding photography season is wrapping up. I’m sure a lot of photographers are looking forward to a well deserved break!
The end of every season is the best time to reflect on how the year went and think about what improvements can be made for next season. This is especially important with weddings since they involve such long lead times (often over a year). It means if you want to make changes to your business (pricing, products, customer service) you have to think pretty far ahead.
While you’re wrapping up processing, albums, and print orders this season take some time to think about and plan out what you’d like to accomplish over the winter.
Maybe you’d like to get a new website, or update your current website. You might be thinking about changing your branding. Reflecting on wedding and portrait pricing is another annual practice. You might also want to spend sometime researching new products and adjusting your product lineup.
The end of season is also a great time to think about what you feel you need to work on or learn more about. Visit your library’s website and reserve a few books on the topic!
It’s a good idea to grab pen and paper and actually write out your thoughts. You might think you’ll remember some little detail in the future, but chances are it will be lost among all the other wonderful ideas you’ll have :) You’ll be able to refer to this throughout the winter, and make sure you’re staying focused on the things you want to accomplish!
Plan to use the valuable extra time you may have this winter. Your business will thank you for it next season!